Our Approach
At Lucid Marketing, we understand that every business is unique, and we approach each project with a fresh perspective. With over 20 years experience across both B2B and B2C sectors, we’ve honed a deep understanding of what drives growth and brand success. Our goal is to craft customized, results-driven strategies that not only align with your business objectives but also help you stand out in an increasingly competitive market.
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From the moment you engage with us, we guide you through a well-structured process that ensures clarity, alignment, and measurable outcomes at every stage. Our process is designed to be collaborative and transparent, so you always know where you stand and how we’re progressing toward your goals.
WHO IS LUCID?
At Lucid Marketing, we believe that experience, passion, and innovation drive success. Our founders, Kristina and Vincent Sanza, bring over 20 years of combined expertise in management and marketing, shaping Lucid into a results-driven agency that prioritizes growth and impact.
At Lucid Marketing, we believe that experience, passion, and innovation drive success. Our founders, Kristina and Vincent, bring over 20 years of combined expertise in management and marketing, shaping Lucid into a results-driven agency that prioritizes growth and impact.
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Kristina thrives on creating positive, professional environments where businesses and teams can flourish. With a strong focus on collaboration, leadership, and strategic development, she ensures that every client benefits from a tailored approach designed for long-term success.
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Vincent is a marketing strategist with a keen eye for brand positioning and digital growth. His expertise in crafting powerful marketing campaigns and business strategies ensures that Lucid Marketing delivers measurable, high-impact results for every client.
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Together, Kristina and Vincent lead Lucid Marketing with a shared vision: to provide businesses with the same high-level marketing strategies, tools, and resources as the biggest agencies—without the limitations. Our mission is to empower brands with cutting-edge solutions that drive real business success.
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At Lucid, we don’t just market—we create, innovate, and elevate.
Our PROCESS
Throughout every stage, we remain focused on building a lasting partnership with you. Our collaborative approach ensures that your voice is heard, your objectives are prioritized, and your marketing strategy is always aligned with your business goals. By guiding you through each step of the process, we ensure that every decision is informed, strategic, and geared toward long-term success.
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At Lucid Marketing, we’re not just your consultants – we’re your partners in growth. Let’s work together to create a marketing strategy that not only meets your expectations but exceeds them.
Discovery & Strategy Development​
We begin by getting to know your business, your challenges, and your vision for the future. Through in-depth discussions, market research, and data analysis, we uncover insights that will shape the foundation of your strategy.
Execution & Optimization
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With the strategy and campaigns in place, we move into execution. This is where we bring your marketing plan to life. Our team handles all aspects of the implementation, from content creation to digital advertising and email marketing.
Tailored Campaign Creation​
​Once we have a solid understanding of your business, we move into the creative phase. Here, we design tailored campaigns that are built to resonate with your audience and drive real results
Reporting & Continuous Improvement
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​At Lucid Marketing, we believe that the work doesn’t stop once a campaign is live. We provide detailed, transparent reporting that gives you insights into campaign performance, ROI, and areas for improvement.